Editorial policy
GrowthLayer publishes content for practitioners running experimentation, CRO, and testing programs. This page explains how we keep that content useful, reviewed, and accountable.
1. Named people own the content
Every public article should point to a named author, and higher-stakes articles should also show a reviewer. Author pages exist so readers and search engines can see relevant expertise, credentials, and published work in one place.
2. AI can suggest, but it does not publish alone
Search Console and audit signals can trigger rewrite suggestions, but those suggestions go into a review queue first. A human reviewer must approve the change before it becomes live.
3. We prefer evidence over filler
We optimize for clear claims, useful examples, practical summaries, and direct answers. We do not knowingly publish invented statistics, fake case studies, or keyword-only filler sections.
4. Updates are part of the workflow
Weak CTR, cannibalization, and indexing issues are monitored through Search Console. Performance problems are monitored through weekly PageSpeed and CrUX audits. Content that underperforms is flagged for refresh rather than left to decay.
5. Public methods are documented
Our standards for sourcing, comparisons, and programmatic pages are documented separately so readers can understand how pages are built and maintained.
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