Product: Product Page
Hypothesis
If we test a similar change on our product pages as tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: The information hierarchy on the product may not match how users actually scan and process the content.
What worked: implemented this UI change (Jul 14, 2020). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Layout wins often unlock further opportunities — isolate which specific element drove the lift for even larger gains.
How to Apply This to Your Site
This experiment demonstrated that product: product page can improve conversions. The test was run on a product page page in the e-commerce industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
just completed this wonderful product page layout experiment. The experiment was visible on wider monitors where the main content column was set to either full width (control) or fixed to 1500 pixels (B variation).
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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