Skip to main content

CRO Benchmarks

Aggregate data from 1,183+ A/B tests and research findings. Win rates, conversion lifts, and confidence scores across categories and page types.

1.2k+

Total Entries

17%

Avg Win Rate

layout

Most Common Category

34%

High Confidence

Win Rate by Category

popup100% (1 tests)
Homepage83% (6 tests)
CTA80% (5 tests)
content80% (5 tests)
Landing Page75% (4 tests)
Mobile71% (7 tests)
Hero/CTA67% (3 tests)
Product Comparison64% (11 tests)
navigation57% (40 tests)
Other50% (4 tests)
Layout50% (2 tests)
social_proof42% (43 tests)
personalization42% (12 tests)
other37% (76 tests)
Pricing33% (6 tests)
copy32% (31 tests)
cta29% (56 tests)
forms27% (49 tests)
testing_strategy25% (4 tests)
imagery25% (16 tests)
trust22% (9 tests)
pricing16% (94 tests)
form8% (86 tests)
layout7% (313 tests)
cart0% (1 tests)
loyalty0% (8 tests)
competitive0% (4 tests)
experimentation-program0% (1 tests)
Copy0% (2 tests)
landing_page_optimization0% (1 tests)
lead-generation0% (1 tests)
Checkout0% (2 tests)
brand0% (19 tests)
measurement0% (1 tests)
mobile_optimization0% (3 tests)
site_wide_optimization0% (3 tests)
account0% (106 tests)
onboarding0% (2 tests)
mobile0% (33 tests)
category_page_optimization0% (1 tests)
lead_generation0% (3 tests)
product_page0% (3 tests)
product-display0% (2 tests)
ux-audit0% (11 tests)
subscription_optimization0% (1 tests)
checkout_optimization0% (4 tests)
product0% (34 tests)
Plan Pages0% (1 tests)
pdp_optimization0% (6 tests)
ecommerce0% (2 tests)
upsell0% (3 tests)
messaging0% (3 tests)
Form0% (1 tests)
cta-copy0% (1 tests)
general0% (37 tests)

Average Lift by Page Type

Homepage57.0–182.0% avg lift (1 tests)
landing-page36.8–113.0% avg lift (5 tests)
onboarding_flow50.0–100.0% avg lift (1 tests)
mobile-app-onboarding20.0–80.0% avg lift (1 tests)
multiple26.0–68.2% avg lift (23 tests)
landing_page55.1–68.1% avg lift (11 tests)
contact30.0–60.0% avg lift (1 tests)
pricing_page30.0–60.0% avg lift (1 tests)
homepage26.3–52.2% avg lift (307 tests)
product_detail_page23.0–51.0% avg lift (5 tests)
login_page25.0–50.0% avg lift (1 tests)
pricing17.7–33.7% avg lift (19 tests)
product13.3–33.5% avg lift (127 tests)
confirmation_page15.0–30.0% avg lift (1 tests)
booking20.0–30.0% avg lift (1 tests)
Other-17.8–29.9% avg lift (1 tests)
any1.7–26.0% avg lift (22 tests)
product-page15.0–25.0% avg lift (1 tests)
order-confirmation15.0–25.0% avg lift (1 tests)
cart12.0–24.0% avg lift (2 tests)
product_page17.5–23.7% avg lift (6 tests)
landing4.7–23.6% avg lift (11 tests)
homepage|landing0.0–23.5% avg lift (2 tests)
checkout13.7–18.4% avg lift (146 tests)
signup5.1–15.0% avg lift (18 tests)
Landing Page-4.5–14.4% avg lift (2 tests)
shopping_cart5.0–12.0% avg lift (3 tests)
thank_you2.5–10.0% avg lift (3 tests)
listing-0.4–6.6% avg lift (83 tests)
product-listing2.3–6.3% avg lift (19 tests)
Product Chart-3.1–4.0% avg lift (4 tests)
Personal Info-0.2–2.4% avg lift (1 tests)
account0.0–0.0% avg lift (141 tests)
home_landing0.0–0.0% avg lift (37 tests)
content0.0–0.0% avg lift (12 tests)
pdp0.0–0.0% avg lift (35 tests)

Entry Types

16

cro_program

12

losing_pattern

37

UX Principles

32

Best Practices

12

experiment

787

Test Ideas

26

winning_pattern

132

Research Findings

112

leaked_test

17

ab_test

Confidence Distribution

422 medium404 high357 low

Industry Benchmarks

Conversion rate benchmarks from published sources, organized by industry.

Automotive Benchmarks

Conversion rates, bounce rates, and key metrics for automotive websites.

Ecommerce Benchmarks

Conversion rates, bounce rates, and key metrics for ecommerce websites.

Education Benchmarks

Conversion rates, bounce rates, and key metrics for education websites.

Fintech Benchmarks

Conversion rates, bounce rates, and key metrics for fintech websites.

Healthcare Benchmarks

Conversion rates, bounce rates, and key metrics for healthcare websites.

Insurance Benchmarks

Conversion rates, bounce rates, and key metrics for insurance websites.

Real Estate Benchmarks

Conversion rates, bounce rates, and key metrics for real estate websites.

Retail Benchmarks

Conversion rates, bounce rates, and key metrics for retail websites.

SaaS Benchmarks

Conversion rates, bounce rates, and key metrics for saas websites.

Travel Benchmarks

Conversion rates, bounce rates, and key metrics for travel websites.

See the specific tests behind these numbers

Browse the Knowledge Base →

Explore More

Experiment LibraryIndustry Testing GuidesA/B Test Ideas by Page TypeSample Size Calculator