Stop Losing Tests When People Leave. Start Building Institutional Knowledge That Compounds.

Your Tests Are Scattered Across 6+ Tools

• Test plans in JIRA
• Results in Google Sheets
• Screenshots in Slack threads
• Learnings in Notion (maybe)
• Strategy docs in Google Docs
• Presentations in Slides

When your VP asks, "What have we learned about checkout?" the answer should come from a reviewable experiment record, not a search across six disconnected tools.

You're Repeating Experiments You Already Paid For

• Your conversion analyst runs a pricing page test. It loses.
• Six months later, your new product manager runs the exact same test.

The cost depends on your team and test program. GrowthLayer helps reviewers find the prior record before approving overlapping work; it does not estimate a universal savings figure.

Knowledge Dies When People Leave

Your best CRO analyst gives two weeks notice. They take with them:

• Why certain tests were structured that way
• Patterns they noticed across the recorded test history
• The mental model of what works and what doesn't

You Can't Prove What's Working

Leadership asks:

• "What's our win rate?"
• "What patterns are we seeing?"
• "Where should we double down?"

You can't answer confidently because you don't have clean data across your entire test history.