For CRO Teams
Stop Losing Tests When People Leave. Start Building Institutional Knowledge That Compounds.
You're running 30-100+ tests per year. But every time someone leaves your team, months of hard-earned insights walk out the door with them. GrowthLayer is the test repository that preserves everything your CRO team learns—so you're always building on wins instead of starting from scratch.
The CRO Team Problem
Your Tests Are Scattered Across 6+ Tools
- Test plans in JIRA
- Results in Google Sheets
- Screenshots in Slack threads
- Learnings in Notion (maybe)
- Strategy docs in Google Docs
- Presentations in Slides
"When your VP asks 'What have we learned about checkout?' you spend half a day reconstructing history instead of 5 minutes showing the answer."
You're Repeating Experiments You Already Paid For
- Your conversion analyst runs a pricing page test. It loses.
- Six months later, your new product manager runs the exact same test.
Cost per wasted test:$4,000
Average wasted tests per year:10-15
Annual waste:$40,000-$60,000
Knowledge Dies When People Leave
Your best CRO analyst gives two weeks notice. They take with them:
- Why certain tests were structured that way
- Patterns spotted across 50+ experiments
- The mental model of what works and what doesn't
You Can't Prove What's Working
Leadership asks:
- "What's our win rate?"
- "What patterns are we seeing?"
- "Where should we double down?"
You can't answer confidently because you don't have clean data across your entire test history.
How GrowthLayer Fixes This
Centralized Test Repository
Every test. One place. Forever.
- Log test results in 60 seconds
- AI auto-tags by feature, hypothesis type, outcome
- Search your entire test history in under 10 seconds
- Works with any testing platform
Meta-Analysis Across Your Test History
See the patterns you've been missing.
- Win rate tracking: "Checkout tests win 72% but pricing tests only win 31%"
- Pattern detection: "Social proof works on desktop but underperforms on mobile"
- Gap analysis: Visual map of what you've tested vs what you haven't
Iteration Pipeline
Never let a winning test die.
- See which experiments are ready for follow-up tests
- Track performance lift across test iterations
- Identify which winning patterns to scale
Team Collaboration
Built for CRO teams.
- 10 team members included
- Role-based permissions
- Comment threads on individual tests
- Shared tagging taxonomy
What CRO Teams Get
Institutional knowledge that survives team turnover
Zero repeated experiments (system flags duplicates)
Clear view of what to test next
Faster onboarding (new hires see entire test history on day one)
Higher win rates
Executive buy-in