Skip to main content

Conversion Optimization Insights

Curated knowledge clusters backed by real experiment data. Each cluster aggregates findings, expected lift ranges, and success rates from validated A/B tests and research.

Product Comparisonproduct-listingMedium Confidence

Product Comparison Optimization

19 experiments testing product comparison changes across Direct Energy and NRG brands. Win rate: 37%. 7 winners found.

19 findingsView insights →
HomepageHomepageMedium Confidence

Homepage Optimization

16 experiments testing homepage changes across Direct Energy and NRG brands. Win rate: 31%. 5 winners found.

16 findingsView insights →
PricingLow Confidence

Pricing Optimization

13 experiments testing pricing changes across Direct Energy and NRG brands. Win rate: 15%. 2 winners found.

13 findingsView insights →
MobileMedium Confidence

Mobile Optimization

13 experiments testing mobile changes across Direct Energy and NRG brands. Win rate: 38%. 5 winners found.

13 findingsView insights →
OtherMedium Confidence

Other Optimization

10 experiments testing other changes across Direct Energy and NRG brands. Win rate: 20%. 2 winners found.

10 findingsView insights →
Landing Pagelanding-pageHigh Confidence

Landing Page Optimization

6 experiments testing landing page changes across Direct Energy and NRG brands. Win rate: 50%. 3 winners found.

6 findingsView insights →
CheckoutCheckoutLow Confidence

Checkout Optimization

5 experiments testing checkout changes across Direct Energy and NRG brands. Win rate: 0%. 0 winners found.

5 findingsView insights →
AnalysisLow Confidence

Analysis Optimization

5 experiments testing analysis changes across Direct Energy and NRG brands. Win rate: 0%. 0 winners found.

5 findingsView insights →
Hero/CTAHigh Confidence

Hero/CTA Optimization

5 experiments testing hero/cta changes across Direct Energy and NRG brands. Win rate: 40%. 2 winners found.

5 findingsView insights →
NavigationLow Confidence

Navigation Optimization

2 experiments testing navigation changes across Direct Energy and NRG brands. Win rate: 0%. 0 winners found.

2 findingsView insights →
Plan PagesPricing PageLow Confidence

Plan Pages Optimization

2 experiments testing plan pages changes across Direct Energy and NRG brands. Win rate: 0%. 0 winners found.

2 findingsView insights →
Social ProofLow Confidence

Social Proof Optimization

1 experiments testing social proof changes across Direct Energy and NRG brands. Win rate: 0%. 0 winners found.

1 findingView insights →

Explore More