Proven test patterns with expected lift ranges, organized by the page you want to optimize.
CTA Buttons A/B test ideas backed by experiment data. CTA optimization is the most common winning pattern with ~35% win rate across all industries. Proven test patterns with expected lift ranges and behavioral explanations.
Cart Page A/B test ideas backed by experiment data. Cart page optimization bridges browsing and purchasing, with high impact on revenue per visitor. Proven test patterns with expected lift ranges and behavioral explanations.
Checkout A/B test ideas backed by experiment data. Checkout tests are high-risk/high-reward with cart abandonment averaging 70.2%. Proven test patterns with expected lift ranges and behavioral explanations.
Forms A/B test ideas backed by experiment data. Form optimization is one of the highest-leverage areas with each removed field increasing completion rate. Proven test patterns with expected lift ranges and behavioral explanations.
Hero Section A/B test ideas backed by experiment data. Hero section changes affect every downstream metric since it is the first thing visitors see. Proven test patterns with expected lift ranges and behavioral explanations.
Homepage A/B test ideas backed by real experiment data. Homepage tests win 31% of the time with +3.1% average lift. 8 proven patterns from hundreds of experiments.
Landing Page A/B test ideas backed by experiment data. Landing page tests have the highest win rate at 50% with +8.7% average lift. Proven test patterns with expected lift ranges and behavioral explanations.
Navigation A/B test ideas backed by experiment data. Navigation tests have lower win rates but compound across every page on the site. Proven test patterns with expected lift ranges and behavioral explanations.
Pricing page A/B test ideas from real experiment data. Pricing tests have a 15% win rate but high impact when they succeed. 6 proven patterns with expected lift ranges.
Product Page A/B test ideas backed by experiment data. Product page tests focus on the critical moment between browsing and buying. Proven test patterns with expected lift ranges and behavioral explanations.