Product: UX Pattern Optimization
Hypothesis
If we test a similar change on our product pages as Bol.com tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: How "Ux pattern optimization" is implemented on the product can meaningfully affect conversion — this element is worth testing.
What worked: Bol.com implemented this UI change (Jul 7, 2020). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Use this win as a foundation for further iteration on adjacent elements.
How to Apply This to Your Site
This experiment demonstrated that product: ux pattern optimization can improve conversions. The test was run on a product page page in the e-commerce industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this interesting e-commerce experiment, Bol displayed a simple product quantity option on some of their product pages. When the experiment completed this month, the variation with the change was rolled out - potentially hinting at some positive effect.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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