Winner
Medium confidence
Checkout Objection Copy → +116% Signups — Crazy Egg
CRE added an explanation box at checkout clarifying that no credit card would be charged during the free trial and simplified subscription rate clarity. Hypothesis was informed by Qualaroo exit surveys identifying visitor anxiety about being charged.
Hypothesis
Adding reassurance copy clarifying no credit card charges during free trial would reduce checkout abandonment
Why This Works
Key Learnings
Expected Lift Range
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