Winner
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Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek
Conversion.com replaced Sport Chek's generic 'Free shipping on orders of $25 or more' cart message with a personalized state-based message: 'Congratulations, you qualify for free shipping!' for qualifying carts, and 'Just $X.XX more to qualify for free shipping' for those below threshold. The test discovered mid-experiment that changing the threshold from $50 to $75 caused messaging to have negative effect when threshold was higher.
Hypothesis
Personalizing shipping messaging on the cart page — showing 'Congratulations, you qualify for free shipping!' or 'Just $X more to qualify' — would outperform a generic free shipping statement
Why This Works
Key Learnings
Expected Lift Range
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