Inconclusive
Low confidence
Urgent Next Day Delivery
In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.
Hypothesis
If we implement 'Urgent Next Day Delivery' on checkout pages (In this experiment, a count down timer was added near the top of a checkout page), then key conversion metrics will improve.
Why This Works
Key Learnings
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