Inconclusive
Low confidence
Urgent Next Day Delivery
In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.
Hypothesis
If we implement 'Urgent Next Day Delivery' on checkout pages (In this experiment, a count down timer was added near the top of a checkout page), then key conversion metrics will improve.
Why This Works
Key Learnings
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Test Idea
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High confidence
Test Idea
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High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
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Test Idea
Test: Obviously this is just a general information.
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High confidence
Ab Test
Positive
[company]: 'Select Plan' vs 'Order Now' CTA Copy on Plan Selection Page
copyproduct_page
Expected lift: 15%-30%
High confidence