Principle
High confidence
[DE] SMB LP Usability Study
A usability study with five small business owners evaluated [company]'s small business landing page to optimize it before a product chart update. Key findings revealed users want transparent pricing, online sign-up options, clearer distinction from residential plans, and more support content to aid decision-making.
Why This Works
Key Learnings
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Test Idea
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Test: Use Supportive Microcopy Between Steps
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Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
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Test Idea
Test: Retain Field Groupings from the Redesign
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