Winner
High confidence
Narrower Form + Benefit Copy + Trust Signals → +52% Demo Requests
POSist's third test in their iterative program narrowed the contact form width, added benefit-focused copy explaining what users get from a demo, and added client logos and testimonials adjacent to the form.
Hypothesis
A narrower form width feels less overwhelming and more focused. Adding benefit-oriented copy and trust signals (logos, testimonials) adjacent to the form will reduce abandonment.
Why This Works
Key Learnings
Expected Lift Range
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