Winner
High confidence
Narrower Form + Benefit Copy + Trust Signals → +52% Demo Requests
POSist's third test in their iterative program narrowed the contact form width, added benefit-focused copy explaining what users get from a demo, and added client logos and testimonials adjacent to the form.
Hypothesis
A narrower form width feels less overwhelming and more focused. Adding benefit-oriented copy and trust signals (logos, testimonials) adjacent to the form will reduce abandonment.
Why This Works
Key Learnings
Expected Lift Range
Viewed 42+ times
Related Entries
Test Idea
Test: Priority Category Recommendation High Pricing Clarity Simplify the presentation of pricing.
formcheckout
High confidence
Test Idea
Test: Introduce a Progress Indicator
formcheckout
High confidence
Test Idea
Test: – Mobile user Nope, I'm saying strongly disagree because of that at 2000 kilowatt hour mark, nobody ...
formcheckout
High confidence
Test Idea
Test: Quotes: I'm going to say four because again I understand it but I don't want to have to read a whole...
formcheckout
High confidence
Test Idea
Test: We will evaluate on what will be most impactful and feasible, but wanted to share full results for t...
formcheckout
High confidence