Principle
High confidence
[[company]] Research Results: Product Chart 2024
Study goals: • Assess how easy-to-use the current plan shopping experience is • Assess how helpful the current plan information is • Assess how much users like the design • Identify any confusion or friction points • Gather feedback on what could be improved (overall experience, plan content, design)
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Test Idea
Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...
formcheckout
High confidence
Test Idea
Test: Address "A TX prospect struggled with ensuring a provider served their specific geographi..."
formcheckout
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: Low Plan Optimization Update the Auto Pay icon in the plan card to imagery that will convey more imm...
formcheckout
High confidence
Test Idea
Test: We don't mention this until they're on the Personal Information step of online enrollment.
formcheckout
High confidence