Medium confidence
Test: Focusing on improving plan comparison and improving expectations upfront will lead to more qualified...
Test idea generated from UX research recommendation in "[DE] Research Results: Product Chart Benchmark 2025". Full recommendation: Focusing on improving plan comparison and improving expectations upfront will lead to more qualified leads moving through into the online enrollment funnel and increase enrollment conversion rate.
Hypothesis
If we implement "Focusing on improving plan comparison and improving expectations upfront will lead to more qualified", then key metrics will improve, because UX research from "[DE] Research Results: Product Chart Benchmark 2025" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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