High confidence
Test: | | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card...
Test idea generated from UX research recommendation in "[[company]] Research Results: Product Chart 2024". Full recommendation: | | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card design that improves visual hierarchy of plan content and simplifies content, providing an easier way for users to compare plans quickly.
Hypothesis
If we implement "| | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card", then key metrics will improve, because UX research from "[[company]] Research Results: Product Chart 2024" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
Viewed 62+ times
Related Entries
Test Idea
Test: Address "A TX prospect struggled with ensuring a provider served their specific geographi..."
formcheckout
High confidence
Test Idea
Test: | | | Difficulty scanning content | Bullet out key information in the plan details modal for easier...
formcheckout
High confidence
Test Idea
Test: Users suggested the following improvements to the content: Pricing Clarity: Pricing details consider...
formcheckout
High confidence
Test Idea
Test: – Mobile user The plan information is easy but is not complete.
formcheckout
High confidence
Test Idea
Test: Priority Category Recommendation High Pricing Clarity Simplify the presentation of pricing.
formcheckout
High confidence