High confidence
Test: | | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card...
Test idea generated from UX research recommendation in "[[company]] Research Results: Product Chart 2024". Full recommendation: | | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card design that improves visual hierarchy of plan content and simplifies content, providing an easier way for users to compare plans quickly.
Hypothesis
If we implement "| | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card", then key metrics will improve, because UX research from "[[company]] Research Results: Product Chart 2024" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Winner
Loan Form: USPs + Awards + Time-to-Complete Indicator → +87% Conversion
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Expected lift: 10%-55%
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