High confidence
Test: We don't mention this until they're on the Personal Information step of online enrollment.
Test idea generated from UX research recommendation in "[DE] Plan Details Clarity". Full recommendation: We don't mention this until they're on the Personal Information step of online enrollment.
Hypothesis
If we implement "We don't mention this until they're on the Personal Information step of online enrollment.", then key metrics will improve, because UX research from "[DE] Plan Details Clarity" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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