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Other A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for other.

4
Total entries
50%
Win rate
10
Entry types

4 results

Winning Pattern
Winner

US North Address Bar

Other
Expected lift: 5%-15%
Medium confidence
Losing Pattern
Loser

Combination

Other
Expected lift: -5%--10%
Medium confidence
Winning Pattern
Winner

Clarity

Other
Expected lift: 5%-5%
Low confidence
Losing Pattern
Loser

US North

Other
Expected lift: -5%--5%
Low confidence