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Native DTC Deodorant: Cross-Sell Placement in Checkout Drives $1.5M Revenue Lift
Native, a DTC deodorant brand, worked with Speero on checkout optimization. A test focused on cross-sell placement within the checkout funnel — specifically at which step in the checkout flow complementary products were shown. The winning variant achieved 9% checkout conversion lift at 99% statistical significance, translating to $1.5M in annualized incremental revenue.
Hypothesis
Repositioning cross-sell product recommendations within the checkout flow at a specific high-intent step will increase add-to-cart rates for complementary products and grow average order value.
Why This Works
Key Learnings
Expected Lift Range
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