Integrations

A/B Test Import: Your Entire History in Minutes

You've run hundreds of tests. Getting them into GrowthLayer shouldn't take weeks. Use AI-powered Quick Import from text, screenshots, or CSV — or sync directly with Optimizely and VWO to start analyzing patterns immediately.

The Migration Problem

Manual Entry Takes Forever

Entering 200 past tests one-by-one? That's 40+ hours of mind-numbing data entry nobody has time for.

Data Lives in Different Formats

Some tests are in Optimizely. Others in VWO. The really old ones are in spreadsheets. Nothing matches.

Platform Lock-In

Your testing tool has all your history. If you switch platforms, you're starting from scratch.

Ongoing Sync is Manual

Every new test means another copy-paste session. Your repository gets stale because updating it is a chore.

Multiple Ways to Get Your Data In

Choose the method that works for your team. From AI-powered Quick Import to automated syncing.

AI Quick Import

Paste text, upload screenshots, or drop in a CSV — AI extracts and structures your test data automatically.

Flexible column mapping
Duplicate detection
Validation & error reporting

Platform Sync

Connect to Optimizely or VWO and pull experiment data directly. Keep it updated automatically.

Optimizely integration
VWO integration
Automatic updates

REST API

Build custom integrations with our API. Push test data from any system programmatically.

Full CRUD operations
Webhook support
Enterprise plans

Why Import Matters

Migrate years of test history in under an hour

Start meta-analysis immediately with historical data

AI deduplication: automatically detects and prevents duplicates

Preserve all metadata: dates, outcomes, learnings

Supported Platforms

Direct integrations with the analytics and testing tools you already use.

Google Analytics

Import traffic data and sync experiment results

Adobe Analytics

Pull metrics and conversion data directly

Optimizely

Sync experiments and results automatically

VWO

Import test history and ongoing experiments

Need a different integration? CSV import works with any tool that can export data, and our REST API enables custom connections.

Import your test history in minutes

CSV import works with any testing platform. Connect Optimizely, VWO, or Google Optimize exports and get AI-powered pattern insights across your entire experiment history.

After You Import

Get your data in, then put it to work.

Test Library

All your imported tests land in a searchable, organized library. Find any experiment in seconds.

Learn more

Test Insights

See patterns across your entire history the moment your data is imported. No waiting.

Learn more

Your Test History Deserves Better Than Spreadsheets

Import everything you've learned. Start building on it today.

Frequently Asked Questions

How do I import A/B test results?

Use Quick Import in your Library — paste test documentation, upload a screenshot, or drop in a CSV. Our AI extracts structured data, infers outcomes, and lets you review everything before saving. Tests imported in seconds, not minutes.

Can I sync with Optimizely automatically?

Yes. Connect your Optimizely account via API token, and GrowthLayer will pull your experiment list and results. You can set up recurring syncs to keep your repository updated as new tests complete. VWO integration works similarly.

What happens if I import duplicate tests?

GrowthLayer's AI import detects potential duplicates based on test name and hypothesis. You can review matches before import and choose to skip duplicates. No accidental duplicates cluttering your library.

Do I need to be technical to use the API?

The REST API is designed for developers building custom integrations. If you're not technical, the CSV import and platform sync options require no coding. Most teams use CSV for historical data and platform sync for ongoing updates.