Home landing: UX Pattern Optimization
Hypothesis
If we test a similar change on our home landing pages as tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.
What worked: implemented this UI change (Aug 11, 2021). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Use this win as a foundation for further iteration on adjacent elements.
How to Apply This to Your Site
This experiment demonstrated that home landing: ux pattern optimization can improve conversions. The test was run on a landing page page in the travel industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
just completed testing and rolling out a successful variation for their new host landing page. The interesting thing about this experiment is that it was a leap a/b test containing many changes (some of which are being followed up with small scale a/b tests as I'm writing this). Here is my take on some of the changes along with the corresponding patterns.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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