Landing page experiments including hero sections, form placement, and conversion flow optimization.
Across 58 landing page experiments, 45% resulted in a statistically significant win. Meanwhile, 8 tests underperformed the control.
24 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own landing page testing strategy and avoid repeating experiments that have already been run.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: Visual emphasis on the general may not be drawing attention to the right elements — size, color, and contrast guide the eye.
Context: Each additional form field adds friction to the general, increasing the chance users abandon before completing their submission.
Context: Form input design on the general affects completion rates — label placement, validation timing, and field clarity all matter.
Context: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Context: The registration experience on the general asks too much too soon, causing potential users to drop off.
Context: Users on the general need validation from others before committing — without visible proof of success, they hesitate.
Context: The headline on the general may not resonate with what users actually care about or address their top objections.
Context: The headline on the general may not resonate with what users actually care about or address their top objections.
Context: The headline on the general may not resonate with what users actually care about or address their top objections.
Context: Multi-step processes on the general can overwhelm users if they can't see how far along they are or how much is left.
Context: Multi-step processes on the general can overwhelm users if they can't see how far along they are or how much is left.
Context: Visual emphasis on the general may not be drawing attention to the right elements — size, color, and contrast guide the eye.
Context: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Problem: The primary call-to-action on the general isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the general isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.
Problem: Users arriving at the general can't efficiently find what they're looking for, increasing bounce rates.
Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.
Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.
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