Product: CTA Button Optimization
Hypothesis
If we test a similar change on our product pages as Reverb tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
What worked: Reverb implemented this UI change (Dec 22, 2023). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Use this win as a foundation for further iteration on adjacent elements.
How to Apply This to Your Site
This experiment demonstrated that product: cta button optimization can improve conversions. The test was run on a product page page in the e-commerce industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Reverb.com ran this site wide stylistic redesign experiment. It involved a number of rather "soft" UI changes involving button, font, and component styles. Fastforward two months and it now seems like it has been rolled out - suggesting that the variation did not hurt to say the least.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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