Product Page: All-price-points-on-plan-cards
Hypothesis
We will add all 3 price points to the product chart view, as well as adding a callout for the Bill Credit Bundle 20 product, and making sure that product shows up first on product chart when available.
Test Results
Key Learning
Problem: How prices are displayed on the product page directly influences perceived value and willingness to buy.
What worked: We will add all 3 price points to the product chart view, as well as adding a callout for the Bill Credit Bundle 20 product, and making sure that product shows up first on product chart when available. (+18.1% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Pricing perception changes are high-leverage — consider testing anchor pricing, tier order, and billing defaults as follow-ups.
How to Apply This to Your Site
This experiment demonstrated that product page: all-price-points-on-plan-cards can produce a +18.1% improvement in conversions. The test was run on a pdp page in the energy & utilities industry. With 34,703 visitors in the sample, this is a robust result.
Before you test: Consider that pricing tests typically require large sample sizes to detect small effects. This test ran for 32 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
We will add all 3 price points to the product chart view, as well as adding a callout for the Bill Credit Bundle 20 product, and making sure that product shows up first on product chart when available.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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