Experiments on pricing displays, tier ordering, anchoring, and payment framing. Learn what pricing presentation converts best.
Across 59 pricing experiments, 32% resulted in a statistically significant win. Winning variants saw an average lift of +20.0%. Meanwhile, 6 tests underperformed the control with an average drop of -8.3%.
34 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own pricing testing strategy and avoid repeating experiments that have already been run.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: Friction during the shopping cart process causes users to abandon right when they're closest to converting.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: Friction during the product process causes users to abandon right when they're closest to converting.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: Key actions on the product disappear as users scroll, creating a gap between intent and the ability to act.
Context: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Context: Coupon and promo code fields on listings can distract users — they leave to hunt for codes, reducing completion rates.
Context: The headline on the checkout may not resonate with what users actually care about or address their top objections.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Without clear urgency signals, users delay their decision on the product, leading to drop-offs and abandoned sessions.
Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Context: Friction during the signup process causes users to abandon right when they're closest to converting.
Context: How prices are displayed on the shopping cart directly influences perceived value and willingness to buy.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
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