Experiments on pricing displays, tier ordering, anchoring, and payment framing. Learn what pricing presentation converts best.
Across 23 pricing experiments, 26% resulted in a statistically significant win. Meanwhile, 2 tests underperformed the control.
15 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own pricing testing strategy and avoid repeating experiments that have already been run.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: Friction during the signup process causes users to abandon right when they're closest to converting.
Context: How prices are displayed on the shopping cart directly influences perceived value and willingness to buy.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Coupon and promo code fields on products can distract users — they leave to hunt for codes, reducing completion rates.
Context: Coupon and promo code fields on checkouts can distract users — they leave to hunt for codes, reducing completion rates.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: Friction during the shopping cart process causes users to abandon right when they're closest to converting.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.
Problem: Without clear urgency signals, users delay their decision on the product, leading to drop-offs and abandoned sessions.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Friction during the product process causes users to abandon right when they're closest to converting.
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