Product: Product Page
Hypothesis
If we test a similar change on our product pages as tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
What worked: implemented this UI change (Oct 3, 2019). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Now test the placement of this social proof — positioning near CTAs, in pricing sections, and in checkout flows often amplifies the effect.
How to Apply This to Your Site
This experiment demonstrated that product: product page can improve conversions. The test was run on a product page page in the travel industry.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this tiny and well isolated experiment, tried a slightly different approach to displaying customer ratings on their property (product) pages. From the observed implementation decision one month later, we learned that using decimal places for customer rating averages seems to be the better approach. :)
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
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Problem: The registration experience on the product asks too much too soon, causing potential users to drop off.
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Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Checkout: Testimonials
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Product: Benefit Testimonials
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.