Tests on testimonials, reviews, customer counts, and trust indicators. See which social proof strategies build confidence.
Across 47 social proof experiments, 45% resulted in a statistically significant win. Winning variants saw an average lift of +15.9%. Meanwhile, 7 tests underperformed the control with an average drop of -10.6%.
19 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own social proof testing strategy and avoid repeating experiments that have already been run.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Context: Without clear urgency signals, users delay their decision on the checkout, leading to drop-offs and abandoned sessions.
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Users on the general need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: The registration experience on the product asks too much too soon, causing potential users to drop off.
Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Problem: Users on the home landing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.
Context: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Context: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.
Context: Visual elements on the checkout aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Problem: Visual elements on the landing page aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.
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