Product: Product Page — Auto Suggested Dates In This Failed A/B Test
Hypothesis
If we test a similar change on our product pages as rejected, we should be cautious
Test Results
Key Learning
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tried: rejected this UI change (Sep 3, 2020). Rejection suggests the change underperformed the control
Why it failed: The control was closer to optimal for this audience. Test more conservative variations next time.
How to Apply This to Your Site
This test showed that product: product page — auto suggested dates in this failed a/b test hurt conversions. The change was tested on a product page page in the travel industry. Avoid replicating this exact approach — instead, consider testing the opposite direction or a more subtle variation.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Not all experiments succeed including this one that recently ran on their property pages. Their a/b test was automatically suggesting a next available date below the "Check Availability" button when someone didn't already have any chosen dates. A month later however, the experiment completed and was rejected.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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