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Winning A/B Tests

Every experiment here beat the control with statistical significance. Study these winning patterns, understand why they worked, and replicate them on your own pages.

201
Winning tests
+25.7%
Average lift
Layout
Top winning category
12
Industries covered

Winners by Category

Top 30 of 201 Winning Experiments

winner

Home landing: UX Pattern Optimization

Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

LayoutE-commerce
winner

Product: Product Page

Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.

PricingE-commerce
winner

Product: CTA Button Optimization

Problem: Each additional form field adds friction to the product, increasing the chance users abandon before completing their submission.

CTAE-commerce
winner

Product: Product Page

Problem: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutE-commerce
winner

Product: Product Page

Problem: Visual emphasis on the product may not be drawing attention to the right elements — size, color, and contrast guide the eye.

LayoutE-commerce
winner

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
winner

Product: Product Page

Problem: Friction during the product process causes users to abandon right when they're closest to converting.

FormE-commerce
winner

Product: CTA Button Optimization

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutE-commerce
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

LayoutTravel
winner

Listing: Listing Page

Problem: How "Listing page" is implemented on the listing can meaningfully affect conversion — this element is worth testing.

FormE-commerce
winner

Product: Product Page — "In X Carts" Social Proof Message

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofE-commerce
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationE-commerce
winner

Product: Product Page

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

TrustE-commerce
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

NavigationTravel
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

PricingTravel
winner

General: CTA Button Optimization

Problem: The primary call-to-action on the general isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTAE-commerce
winner

Product: Product Page

Problem: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.

NavigationE-commerce
winner

Checkout: Filled Or Ghost Buttons

Problem: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industry
winner

Product: Product Page

Problem: Key actions on the product disappear as users scroll, creating a gap between intent and the ability to act.

NavigationE-commerce
winner

Content Page: Maybe Later

Problem: How "Maybe later" is implemented on the content page can meaningfully affect conversion — this element is worth testing.

LayoutCross-Industry
winner

Product: Product Page

Problem: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.

NavigationE-commerce
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutE-commerce
winner

Checkout: Remove Coupon Fields

Problem: Coupon and promo code fields on checkouts can distract users — they leave to hunt for codes, reducing completion rates.

FormCross-Industry
winner

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

FormE-commerce
winner

Product: Product Page

Problem: Users on the product don't feel confident enough to proceed — they need reassurance that their data and money are safe.

LayoutE-commerce
winner

Landing Page: Social Proof Display

Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

PricingEnergy & Utilitiesn=0
winner

Product: Product Page

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTAE-commerce
winner

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutE-commerce
winner

Product: Product Page

Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.

PricingE-commerce

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