Sound Familiar?
Tests Scattered Across Tools
Some tests live in JIRA, others in Notion, and legacy experiments are buried in spreadsheets nobody remembers creating.
Can't Find Tests When Stakeholders Ask
"What did we learn about checkout page tests?" Answering takes 30 minutes of searching through multiple systems.
No Consistent Taxonomy or Tagging
Everyone tags tests differently. "Homepage" vs "Home Page" vs "HP"—finding related tests is impossible.
Search Doesn't Understand What You're Looking For
Keyword search misses relevant tests. Searching "cart abandonment" doesn't find "checkout friction" experiments.
Three Pillars of Organized Testing
GrowthLayer combines smart automation with flexible organization so you can find any test in seconds.
Smart Tagging
Auto-categorize by funnel step, page type, and metric. Consistent taxonomy without manual work.
Semantic Search
Natural language queries that understand intent. Search "urgency tactics" and find countdown timer tests.
Multiple Views
Filter by site section, outcome, or time period. See your tests the way that makes sense for your work.
Everything You Need to Stay Organized
How Teams Use Organization & Search
Answer Stakeholder Questions Fast
When leadership asks "what have we learned about mobile checkout?", pull up every relevant test in seconds—not hours.
Plan Tests Without Overlap
Before proposing a new experiment, instantly see what's been tested in that area. Build on past learnings instead of duplicating work.
Manage Multi-Client Libraries
Filter by client, industry, or test type. Leverage learnings across accounts while keeping data properly organized.
Search that understands intent
Semantic search finds relevant experiments even when you don't remember the exact test name. Ask "checkout flow tests on mobile" and get every related experiment across your entire history.
Works Even Better With
Organization & Search is powerful on its own. Combine with these features for maximum impact.
Frequently Asked Questions
How does semantic search work?
Unlike keyword search, semantic search understands the meaning behind your query. Search for "urgency experiments" and find tests about countdown timers, limited stock messaging, and time-sensitive offers—even if they don't contain the word "urgency."
Can I organize tests from different testing platforms?
Yes. GrowthLayer works with tests from Optimizely, VWO, Google Optimize, and any other platform. Import via CSV or use our direct integrations. All tests get the same powerful organization and search capabilities.
How does auto-tagging work?
When you add a test, our AI analyzes the hypothesis, page type, and metrics to suggest relevant tags. You can accept suggestions, modify them, or add your own. Over time, the system learns your taxonomy and gets smarter.
Can I organize existing tests quickly?
Absolutely. Use Quick Import to add tests from any source — paste text, upload screenshots, or drop in a CSV. Our AI suggests tags and categories for each test. Review and fine-tune before saving. Most teams get fully organized in under an hour.