Principle
High confidence
UX Research Report: [company] Average Monthly Billing Redesign (Early Static Concept)
This UX research tested [company]'s Average Monthly Billing redesign with 10 customers. Users found the concept clear and trustworthy, but struggled with technical terms (deferred balance), dense text, and lack of personalization—especially on mobile. Improvements needed: simpler language, better layout, and personalized estimates for stronger engagement.
Why This Works
Key Learnings
Viewed 36+ times
Related Entries
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Test Idea
Test: A/B: “Why this plan?” explanation vs.
accountaccount
High confidence
Test Idea
Test: Dangur (43): "I'd say it's pretty easy to navigate...The only thing I'd say is you can't look at the...
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence