Inconclusive
Low confidence
Back Buttons
In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.
Hypothesis
If we implement 'Back Buttons' on checkout pages (In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 24+ times
Related Entries
Test Idea
Test: Retain Field Groupings from the Redesign
formcheckout
High confidence
Test Idea
Test: This would allow users to understand their potential bill clearly before signing up.
formcheckout
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Test Idea
Test: Obviously this is just a general information.
formcheckout
High confidence
Test Idea
Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...
formcheckout
High confidence