Inconclusive
Low confidence
Back Buttons
In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.
Hypothesis
If we implement 'Back Buttons' on checkout pages (In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 18+ times
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