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CTA
CTA A/B Test Results & Research
Evidence-based test ideas, findings, and best practices for cta.
5
Total entries
80%
Win rate
10
Entry types
5 results
Research Finding
Loser
CTA Tests on Product Chart Pages
CTA
Product Chart
Expected lift: 0%-15%
Medium confidence
Research Finding
Winner
CTA Tests on Homepage Pages
CTA
Homepage
Expected lift: 55%-180%
Low confidence
Research Finding
Winner
CTA Tests on Landing Page Pages
CTA
Landing Page
Expected lift: -5%-0%
Low confidence
Test Idea
Winner
Softer CTA Copy 'Select Plan' vs 'Order Now' → +24% Transactions — [company]
CTA
pricing
Expected lift: 20%-25%
Medium confidence
Test Idea
Winner
Navigation CTA 'Latest Stock Picks' → +11.2% Transactions — The Motley Fool
CTA
homepage
Expected lift: 10%-10%
High confidence