Winner
Medium confidence
Pattern #41: Sticky Call To Action
[company] Pattern #41: Tests whether Sticky Call To Action improves conversion performance. Based on 3.0 evidence points, version B is Very Likely better. Applicable to checkout, content, global, home-landing, listing, product, shopping-cart page types.
Hypothesis
If we implement Sticky Call To Action on checkout pages, then conversion rate will improve because this is a repeatedly validated UX pattern.
Why This Works
Key Learnings
Expected Lift Range
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