Winner
Medium confidence
Pattern #77: Filled Or Ghost Buttons
[company] Pattern #77: Tests whether Filled Or Ghost Buttons improves conversion performance. Based on 4.0 evidence points, version B is Very Likely better. Applicable to checkout, global, home-landing, listing, thank-you page types.
Hypothesis
If we implement Filled Or Ghost Buttons on checkout pages, then conversion rate will improve because this is a repeatedly validated UX pattern.
Why This Works
Key Learnings
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