Winner
Medium confidence
Pattern #77: Filled Or Ghost Buttons
[company] Pattern #77: Tests whether Filled Or Ghost Buttons improves conversion performance. Based on 4.0 evidence points, version B is Very Likely better. Applicable to checkout, global, home-landing, listing, thank-you page types.
Hypothesis
If we implement Filled Or Ghost Buttons on checkout pages, then conversion rate will improve because this is a repeatedly validated UX pattern.
Why This Works
Key Learnings
Viewed 60+ times
Related Entries
Test Idea
Test: Retain Field Groupings from the Redesign
formcheckout
High confidence
Test Idea
Test: This would allow users to understand their potential bill clearly before signing up.
formcheckout
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Test Idea
Test: Obviously this is just a general information.
formcheckout
High confidence
Test Idea
Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...
formcheckout
High confidence