Winner
High confidence
4-Step Signup Funnel vs Single Popup → +35.3% Leads
[company] Test #426 on Phorest.com: a single-step popup modal was tested against a 4-step signup funnel. Users entered on the homepage via 'Book a Demo' or 'Get a Quote' CTAs. The 4-step funnel produced +35.3% more leads.
Hypothesis
A structured multi-step signup funnel will outperform a single-step modal for lead generation.
Why This Works
Key Learnings
Expected Lift Range
Viewed 22+ times
Related Entries
Test Idea
Test: Address "Login, account access, and technical issues prevent customers from completing ba..."
layouthomepage
High confidence
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: Address "Payment and autopay reliability issues create stress and distrust, particularly ..."
layouthomepage
High confidence
Test Idea
Test: Introduce a Progress Indicator
formcheckout
High confidence
Test Idea
Test: Address "Inconsistent customer service experiences, including long wait times, difficulty..."
layouthomepage
High confidence