Winner
High confidence
4-Step Signup Funnel vs Single Popup → +35.3% Leads
[company] Test #426 on Phorest.com: a single-step popup modal was tested against a 4-step signup funnel. Users entered on the homepage via 'Book a Demo' or 'Get a Quote' CTAs. The 4-step funnel produced +35.3% more leads.
Hypothesis
A structured multi-step signup funnel will outperform a single-step modal for lead generation.
Why This Works
Key Learnings
Expected Lift Range
Viewed 30+ times
Related Entries
Test Idea
Test: Address "Technical and Usability ProblemsSlow load times, login failures, and hard-to-nav..."
layouthomepage
High confidence
Test Idea
Test: Address "Users frustrated by unclear plans, unexpected fees, and loyalty program failures..."
layouthomepage
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Research Finding
Principle
October 2025 Wheelock all brands
layouthomepage
High confidence
Test Idea
Test: Implement better follow-up procedures to ensure customer queries are resolved satisfactorily.
layouthomepage
High confidence