Principle
High confidence
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Test Idea
Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...
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Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
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Test: Show them what kind of difference they could make at home or in their community by taking action on ...
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Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
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Test Idea
Test: Address "Problems with customer service being unhelpful, rude, and ineffective (ineffecti..."
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High confidence