Winner
Medium confidence
App Onboarding Simplification → +80% Registrations — The Guardian
Conversion.com simplified The Guardian's mobile app onboarding by removing multiple blue panels and the prominent 'Start reading' CTA. Users were then forced to tap 'Continue' to access Facebook/Google sign-in options and see account benefits. Skip was still available but no longer the most obvious path. Based on usability lab research.
Hypothesis
Removing the prominent 'Start reading' CTA from the app's initial onboarding screen would force users to encounter sign-in options and account benefits before skipping, increasing registrations
Why This Works
Key Learnings
Expected Lift Range
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