Winner
Medium confidence
App Onboarding Simplification → +80% Registrations — The Guardian
Conversion.com simplified The Guardian's mobile app onboarding by removing multiple blue panels and the prominent 'Start reading' CTA. Users were then forced to tap 'Continue' to access Facebook/Google sign-in options and see account benefits. Skip was still available but no longer the most obvious path. Based on usability lab research.
Hypothesis
Removing the prominent 'Start reading' CTA from the app's initial onboarding screen would force users to encounter sign-in options and account benefits before skipping, increasing registrations
Why This Works
Key Learnings
Expected Lift Range
Viewed 41+ times
Related Entries
Test Idea
Test: – Mobile user Nope, I'm saying strongly disagree because of that at 2000 kilowatt hour mark, nobody ...
formcheckout
High confidence
Test Idea
Test: Priority Category Recommendation High Pricing Clarity Simplify the presentation of pricing.
formcheckout
High confidence
Test Idea
Test: Quotes: I'm going to say four because again I understand it but I don't want to have to read a whole...
formcheckout
High confidence
Test Idea
Test: Introduce a Progress Indicator
formcheckout
High confidence
Test Idea
Test: Solar Buyback Information: Participants wanted more specific numbers and clarity on solar buyback ra...
formcheckout
High confidence