Winner
High confidence
Long-Form Landing Page → +52% Sales — Moz PRO Membership
CRE expanded Moz's PRO membership landing page from a short one-minute summary to a 6x longer page. Added curiosity-driven headline ('When eBay, Disney, and Marriott need SEO help, here's what they do…'), feature comparison chart, Q&A service prominence, Fortune 500 client logos, testimonials from SEO specialists, and an embedded Rand Fishkin video
Hypothesis
A longer, research-backed landing page addressing key objections would outperform a short summary page for a complex SaaS subscription
Why This Works
Key Learnings
Expected Lift Range
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Winner
Value Proposition Placement on Product Page → +3.7% Orders — TaylorMade
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Expected lift: 5%-5%
High confidence
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Canned Response
copysignup
Expected lift: 5%-10%
High confidence
Ab Test
Positive
[company]: 'Select Plan' vs 'Order Now' CTA Copy on Plan Selection Page
copyproduct_page
Expected lift: 15%-30%
High confidence
Test Idea
Winner
Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek
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Expected lift: 5%-10%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence