Winner
High confidence
Form Field Reduction (Postpone Fields to Next Step) → +3.9% Leads
[company] Test #10 on Tradegecko.com: 3 form fields were removed from the homepage, leaving only a 'Start Trial' button. Users who clicked saw all fields on the next step. Result: +3.9% more leads with high statistical power (5.7%).
Hypothesis
Removing form fields from the homepage (showing only the primary CTA) and deferring data collection to the next step will reduce friction.
Why This Works
Key Learnings
Expected Lift Range
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