High confidence
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
Test idea generated from UX research recommendation in "Contentsquare Analysis - [company] Protect the Environment". Full recommendation: Show them what kind of difference they could make at home or in their community by taking action on these items Example - showing how many plastic bottles are used each year and how long they take to break down vs using a reusable item Use graphics and not just images!
Hypothesis
If we implement "Show them what kind of difference they could make at home or in their community by taking action on ", then key metrics will improve, because UX research from "Contentsquare Analysis - [company] Protect the Environment" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Research Finding
Principle
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Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
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Expected lift: 10%-25%
High confidence