Medium confidence
Test: Optimize digital enrollment flow based on competitive channel insights
Test idea derived from competitive analysis: "Texas Switcher Insights - November 2025". Research highlights growing importance of digital channels.
Hypothesis
If we optimize our digital enrollment experience (faster flow, fewer steps, mobile-first), then enrollment conversion will increase, because switcher research shows digital channels and comparison sites are increasingly important in customer decisions.
Why This Works
Key Learnings
Viewed 20+ times
Related Entries
Test Idea
Test: | | | | | | ISSUE | RECOMMENDATIONS | | | Confusion about pricing | Allow users to change kWh u...
formcheckout
High confidence
Test Idea
Test: Address "Trouble with feeling supported: An Illinois prospect struggled with feeling supp..."
formcheckout
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: To assess the clarity of our plan content, 80% of participants found it easy to understand and 80% f...
formcheckout
High confidence
Test Idea
Test: | | | Difficulty scanning content | Bullet out key information in the plan details modal for easier...
formcheckout
High confidence