Medium confidence
Test: Optimize digital enrollment flow based on competitive channel insights
Test idea derived from competitive analysis: "Texas Switcher Insights - November 2025". Research highlights growing importance of digital channels.
Hypothesis
If we optimize our digital enrollment experience (faster flow, fewer steps, mobile-first), then enrollment conversion will increase, because switcher research shows digital channels and comparison sites are increasingly important in customer decisions.
Why This Works
Key Learnings
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