Medium confidence
Test: This could potentially increase the visibility of that messaging and understanding of their contract...
Test idea generated from UX research recommendation in "[company] E-bill Redesign". Full recommendation: This could potentially increase the visibility of that messaging and understanding of their contract expiration notice.
Hypothesis
If we implement "This could potentially increase the visibility of that messaging and understanding of their contract", then key metrics will improve, because UX research from "[company] E-bill Redesign" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
Viewed 92+ times
Related Entries
Test Idea
Test: Obviously this is just a general information.
formcheckout
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Test Idea
Test: Retain Field Groupings from the Redesign
formcheckout
High confidence
Test Idea
Test: | | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card...
formcheckout
High confidence
Test Idea
Test: Use clear subheadings to break up long forms.
formcheckout
High confidence