Inconclusive
Low confidence
Add More For Extra Incentive
In this experiment, two changes were made to the checkout page: (1) the minimum basket size requirement was made more visible using a floating element, and (2) an additional threshold was introduced to encourage customers to add more items by offering a free gift at a higher spend level. The impact on sales was measured.
Hypothesis
If we implement 'Add More For Extra Incentive' on checkout pages (In this experiment, two changes were made to the checkout page: (1) the minimum basket size requirement was made more visible using a floating element, and (2) an additional thresh), then key conversion metrics will improve.
Why This Works
Key Learnings
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