forms A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for forms.

49

Total entries

27%

Win rate

10

Entry types

49 results

Booking.com: Homepage — Single Vs. Multiple Line Search Forms

formshome_landing

Netflix: Homepage — 4 Button Labels With "Try It Now" Possibly Leading

formshome_landing

Google: Listing Page — Is Hinting That Labels With Icons Are Better Than Labels Alone

Booking.com: Homepage — Icon Labels Replicating Google's Recent Experiment

formshome_landing

Booking.com: Homepage — 3 Search Bars Challenging The Fewer Form Fields Pattern

formshome_landing

Airbnb: Product Page — 3 Button Labels (All Rejected)

Netflix: Homepage — Displaying A Password Field Which Fails And

formshome_landing

Airbnb: Homepage — Natural Language Form

formshome_landing

Amazon: Product Page — Extra Product Information On Book Pages

Etsy: Product Page — Required Field Labels

Amazon: Listing Page — Better Product Information For Their Listing Tiles

Amazon: Product Page — Product Description Format

Pattern #128: Standard Or Superscript Price Format

Pattern #129: Right Or Left Aligned Forms

Pattern #123: Single Or Double Column Form Fields

Pattern #110: Optional Field Labels

Pattern #109: Required Field Labels

Pattern #111: Field Explanations

Pattern #100: Postponed Registration

Pattern #97: Bigger Form Fields