Inconclusive
Low confidence
Autodiscounting
In this experiment, a preset coupon code with -15% amount and an easy to "apply" button was shown to new users who have never made a purchase. In the variation, the an empty coupon field was shown. Impact and transactions and revenue was measured.
Hypothesis
If we implement 'Autodiscounting' on checkout pages (In this experiment, a preset coupon code with -15% amount and an easy to "apply" button was shown to new users who have never made a purchase), then key conversion metrics will improve.
Why This Works
Key Learnings
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