Inconclusive
Low confidence
Easiest Fields First
In this experiment, the order of the checkout flow was rearranged. In the control the first step of the checkout flow started with the shipping information step, followed by greeting card selection. In the variation this was rearranged (hypothesis was that the greeting card step was easier). Impact on sales was measured.
Hypothesis
If we implement 'Easiest Fields First' on checkout pages (In this experiment, the order of the checkout flow was rearranged), then key conversion metrics will improve.
Why This Works
Key Learnings
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