Inconclusive
Low confidence
Field Explanations
In this experiment on Valk Exclusief 's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Hypothesis
If we implement 'Field Explanations' on checkout pages (In this experiment on Valk Exclusief 's web site, a reason was provided for why the e-mail address is being collected), then key conversion metrics will improve.
Why This Works
Key Learnings
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