Inconclusive
Low confidence
Field Explanations
In this experiment on Valk Exclusief 's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Hypothesis
If we implement 'Field Explanations' on checkout pages (In this experiment on Valk Exclusief 's web site, a reason was provided for why the e-mail address is being collected), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Test Idea
Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...
formcheckout
High confidence
Test Idea
Test: We don't mention this until they're on the Personal Information step of online enrollment.
formcheckout
High confidence
Test Idea
Test: Low Plan Optimization Update the Auto Pay icon in the plan card to imagery that will convey more imm...
formcheckout
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: Inconsistency: We have many other plans with Auto Pay discounts, but don't feature Auto Pay as the m...
formcheckout
High confidence