Inconclusive
Low confidence
Pattern #123: Single Or Double Column Form Fields
[company] Pattern #123: Tests whether Single Or Double Column Form Fields improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to checkout, global page types.
Hypothesis
If we A/B test Single Or Double Column Form Fields on checkout pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
Viewed 10+ times
Related Entries
Test Idea
Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...
formcheckout
High confidence
Test Idea
Test: We don't mention this until they're on the Personal Information step of online enrollment.
formcheckout
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: Low Plan Optimization Update the Auto Pay icon in the plan card to imagery that will convey more imm...
formcheckout
High confidence
Test Idea
Test: Inconsistency: We have many other plans with Auto Pay discounts, but don't feature Auto Pay as the m...
formcheckout
High confidence