Winner
High confidence
Remove Coupon Fields
The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)
Hypothesis
If we implement 'Remove Coupon Fields' on checkout pages (The control had a clickable link "Use discount code" which would reveal an input field for a coupon code), then key conversion metrics will improve.
Why This Works
Key Learnings
Expected Lift Range
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