Inconclusive
Low confidence
Single Or Double Column Form Fields
In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.
Hypothesis
If we implement 'Single Or Double Column Form Fields' on checkout pages (In this simple [inverted] experiment, the variation organized the form fields into a single column), then key conversion metrics will improve.
Why This Works
Key Learnings
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